About me

I'm Guilherme (pronounced ghee-lli-air-me), a seasoned product designer based in Berlin, Germany.

With nearly two decades in the design field, I am continually in awe of its ever-evolving nature. This profession teaches humility and the need for lifelong learning. Change is the only constant in design (as well as in life), and embracing it has become my second nature.

My journey began in graphic design, where the human-centric aspect of the craft caught me. Now, as a Product Design Lead, this focus remains true. Our primary goal as designers is to develop products that resonate with users and significantly enhance their lives. This objective requires a profound understanding of user behaviours, communication styles, and life experiences.

In my role as a lead, I strive to mentor designers to realise their potential. This includes guiding them to become integral parts of their organisations. A key to delivering exceptional user experiences is how well designers understand and align with their organisational environment. Recognising and adapting to each organisation's unique dynamics, goals, and challenges is crucial.

Craftsmanship, while essential, is only one piece of the puzzle. Adaptability and the ability to navigate and contribute meaningfully within an organisation’s ecosystem are what truly set apart effective designers. As our world goes through rapid changes, designers have a unique opportunity—and responsibility—to ensure that these changes are not only innovative but also inclusive and accessible to all.

I am fully committed to creating dynamic environments that not only foster creativity but also empower designers to make a significant and long-lasting impact on user experience.